Writing / Perspective · Research · Systems

Ideas worth working through.

Marketing strategy, customer behavior, attribution, and the experiments I'm building. These are original working notes—not a collection of borrowed buzzwords.

Featured perspective

Perspective / 4 min read

When the marketing problem isn't really a marketing problem

More promotion can't fix a positioning problem, a weak customer experience, or a handoff the business hasn't understood.

Read the note

More field notes.

Original thinking · 2026

Demand & GTM

4 min read · 02

Why more leads don't always mean more business

A lead count tells you somebody was recorded. It doesn't tell you whether the right account engaged, sales accepted it, or the deal was worth pursuing.

Read note

Measurement

5 min read · 03

What the CRM doesn't remember

The first recorded source is not always the first source. In complex buying journeys, useful marketing work can become invisible at the handoff.

Read note

AI & Systems

4 min read · 04

Building a marketing operating system, not another tool

An experiment in connecting research, execution, evidence, and learning instead of adding another disconnected AI assistant.

Read note

Brand & Trust

4 min read · 05

Reputation is a business signal, not a review queue

What people complain about, praise, and repeat publicly can tell a business where trust is being earned—or quietly lost.

Read note

I write to test ideas against real operating problems. Follow the system-building work and technical experiments as they develop.

View GitHub experiments