My work has moved from brand reputation and customer relationships into positioning, GTM direction, demand creation, marketing operations and systems thinking. That range helps me look at what the business needs, not just what the next campaign should do.
12+ years
Brand, marketing and customer relationships
B2B & B2C
Healthcare SaaS, AI and consumer brands
GTM & Brand
Positioning, growth and connected execution
AI Systems
Building evidence-led marketing operations
Marketing strategy · Brand & growth
I've worked across healthcare SaaS, AI, consumer applications, brand reputation, and customer relationships. What connects those experiences is a habit of looking for the real constraint before choosing the response.
I want to understand how a product is positioned, how people discover and evaluate it, and where trust, experience and execution affect the outcome. Then I work with the people and systems needed to change it.
The disciplines I connect, from customer and market understanding to the systems that support better decisions.
How the work evolved
I've worked across healthcare technology, AI and SaaS, consumer applications, ecommerce, FMCG, delivery, and reputation-led environments. The context has changed, but the underlying questions have stayed surprisingly consistent: What does the customer actually need? Why should they choose us? Where does the experience break? What is marketing being asked to solve that belongs somewhere else too?
Today I'm focused on marketing leadership roles and selected consulting, fractional, and advisory work where that cross-functional perspective is useful.
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Healthcare SaaS GTM and marketing leadership
Odin AI
Community, customer relationships, brand, and growth
Pavo Dating
Brand trust and digital reputation
CodeGlo
Brand reputation and product positioning
Comfort Click / DSPL
DTC ecommerce, retention, and digital marketing
Customer Shastra / ITC
FMCG brand intelligence and reputation
Swiggy
Consumer brand ORM, crisis, and customer experience
Understand the business problem before choosing the marketing answer.
Treat positioning, demand, customer experience, and reputation as connected systems.
Use evidence to challenge assumptions, not to decorate a presentation.
Build processes that help teams make better decisions, not just produce more activity.
A working philosophy
The answer isn't always another campaign. Sometimes it's a better understanding of the problem.
Akhilesh Bharadwaj · Marketing, brand & growth