Work
The business problem first. The outcome after.
The business challenges, strategic choices and operating work behind growth, retention and go-to-market transformation.
+175.3%
Year-on-year website growth
$5.975M
Annual recurring revenue
£134M
Customer value retained
01 / Healthcare technology · B2B SaaS
CERTIFY Health
A healthcare technology business serving multi-location practices and provider organizations.
My role
Led positioning, vertical and executive-buyer GTM, demand-channel coordination, PR, marketing operations and a nine-person cross-functional team.
Business case
Untangle overlapping product/brand funnels, establish an independent healthcare platform story, and connect specialty-specific demand to commercial sales conversations.
Outcome
Repositioned the healthcare platform for distinct specialty and executive-buyer needs, aligned acquisition and partner visibility, and supported the journey from buyer discovery to sales evaluation and new-client acquisition.
02 / AI SaaS · Community
Odin AI
An AI SaaS business working with enterprise customers and a broader user community.
My role
Brand and customer relationships, community engagement, reputation, and retention-oriented work.
Business case
Strengthen trust and engagement beyond acquisition by giving customers and community members reasons to keep participating.
Outcome
Built community and relationship-led motions around engagement, feedback, trust, and ongoing customer interaction.
03 / Brand strategy · Reputation · Technology
CodeGlo
A technology and brand services business working across software and consumer-facing product assignments.
My role
Brand reputation strategy, customer insight, messaging and cross-functional issue resolution.
Business case
Connect fragmented brand perception and customer feedback signals to clearer positioning and service decisions.
Outcome
Brought structure to customer feedback and brand reputation intelligence, informing clearer product and communication decisions across assignments.
04 / FMCG · Reputation · Consumer intelligence
Customer Shastra
An agency assignment supporting enterprise consumer-brand reputation operations, including work for ITC.
My role
Brand reputation operations, sentiment monitoring, response frameworks and stakeholder coordination.
Business case
Build stronger consistency in consumer feedback classification, escalation, and issue-response processes.
Outcome
Improved the consistency of consumer sentiment monitoring, escalation workflows and brand-response coordination.
05 / Consumer marketplace · CX · Reputation
Swiggy
A high-volume Indian consumer delivery marketplace.
My role
Social media ORM, escalations, customer communications, and coordination with operational teams.
Business case
Manage service issues that quickly become public, and connect consumer feedback to timely resolution.
Outcome
Managed high-visibility customer escalations and connected recurring public feedback to operational response and resolution.
06 / Consumer technology · Brand reputation
Pavo Dating
A consumer dating application operating in a trust-sensitive category.
My role
Brand reputation strategy, customer feedback, review response, and trust-building work.
Business case
Address weak public perception and create a more structured way to learn from customer feedback and reputation signals.
Outcome
Shifted reputation work from reactive review handling toward a more systematic feedback and brand-trust approach.