Demand / Acquisition
+175.3%
Year-on-year website growth
2025 vs. 2024 website sessions, following sharper positioning and focused demand programs.
Akhilesh Bharadwaj · Brand / Marketing / Growth
I find what's holding growth back. Then I work on changing it.
Sometimes it's positioning. Sometimes it's the audience, the customer experience, or how marketing and the business work together.
I've spent over a decade working across brands, markets, and teams, figuring out what needs to change and turning that understanding into action.
Business impact
Start with what changed.
Growth, revenue, retention and commercial momentum. The outcomes matter—and so do the decisions that made them possible.
Explore the workGrowth / Monetization
$5.975M
Annual recurring revenue
Community-led acquisition, engagement and monetization within a consumer SaaS business.
Retention / Business continuity
£134M
Customer value retained
Customer relationships and retention strategy through major market disruption.
0 → 1 / Revenue
$0 → $50K
Quarterly revenue growth
Building a consumer revenue stream from launch to a $50K quarter.
B2B enterprise demand
Multi-million-dollar
marketing-influenced pipeline
Positioning, buyer education, integrated acquisition and sales enablement supported high-value enterprise evaluations.
Buying-cycle velocity
Earlier
8–12
months
Later
4 weeks
to 6 months
More focused targeting and clearer buying journeys accompanied faster evaluations across enterprise opportunities.
How the outcomes are built
Strategy is an operating discipline.
The numbers matter. So does the system that makes them possible. I work across positioning, demand, customers, sales and measurement rather than treating every channel as its own business.
Diagnose the constraint
Understand market demand, competitive alternatives, customer friction, commercial bottlenecks and what the existing reporting can genuinely prove.
Market signals / business diagnosis
Clarify the position
Separate overlapping propositions, define category relevance, and build a reason to choose the product for the right buying group.
Positioning / product narrative
Focus the market
Move from broad awareness into specialty-, ICP- and buying-role-specific journeys for operating, technology, finance and executive stakeholders.
ICP / personas / buying stages
Activate the system
Coordinate search, paid media, PR, partner channels, events, lifecycle journeys, sales enablement and the people accountable for each motion.
Channel orchestration / team execution
Connect demand to sales
Improve the information entering sales conversations: relevant content, account context, handoff criteria, campaign history and qualification.
Account intelligence / opportunity motion
Measure and adapt
Review business outcomes alongside acquisition data, investigate instrumentation gaps, test competing explanations and redeploy effort based on what changes.
Evidence / decisions / learning
Not a retrospective framework applied to everything. These are the practices I connect, with different emphases for each business model.
See a complete GTM transformationSelected work
A few business challenges
Selected challenges across market positioning, growth, customer relationships and the systems that connect them.
Healthcare technology / B2B SaaSCERTIFY HealthRebuilding a healthcare GTM engineFrom overlapping propositions to independent positioning, specialty-led demand, executive buying journeys and connected sales execution.View 
AI / CommunityOdin AIMaking community part of the growth engineBuilt community, trust and customer lifecycle programs around acquisition, product adoption and enterprise relationships.View 
Brand strategy / Reputation / TechnologyCodeGloTurning brand signals into better decisionsResearch-led positioning, reputation intelligence, and cross-functional customer feedback across software brands.View 
Research / AI / Marketing systemsWriting & SystemsTurning experiments into useful marketing practicePerspectives, AI workflows, MCP explorations, and evidence-led experiments documented as they develop.View Writing
Ideas, research & experiments
Perspectives, AI workflows, MCP explorations, and research developed to be useful to marketers and business leaders.
How I think
Beyond the brief
The questions I ask, the systems I build, and the ideas I'm testing.
